Finding top talent for Sales Development Representative (“SDR”) positions can become a full time job for an SDR Manager if not done right.
SDR Managers often waste valuable time talking to candidates who are not the best fit. Job boards are hit-or-miss.
After top talent is finally placed, high-performing SDRs tend to get snatched up by closing sales teams or other companies just after getting fully ramped and productive, while poor performers tend to move on.
The search for the best and brightest can be expensive and never-ending.
This is where University Sales Programs (“USPs”) come in. Several universities and colleges throughout the country offer Sales Certifications as part of a business or marketing major.
These programs offer a strong curriculum focused on the core skills needed to be successful in Sales.