Sales Development as a Strategy
This article first appeared on the Sales Development Management Newsletter
Anyone who listens to the Sales Development Podcast knows I’m passionate about getting the Sales Development function the respect it deserves within organizations.
Yet, in many companies (not yours, of course) the SDR team is often seen as an “entry level” job that you want to exit out of as quickly as possible, sometimes not really worth investing in or focusing on, since it’s considered transitory.
Churn & burn, smile & dial, hire & fire, go up or get out. The attitude from the top becomes for an SDR, “well, I’ll do this for a year and then go get the big money…”
I think that whole thought process is totally broken. On both sides.
It’s 2017. The buyers have changed. The technology has changed. Performance expectations have gone way, way up. The result of all this old school thinking becomes robotic spamming, burnt-out SDRs, high SDR attrition, annoyed prospects, disappointed executives. Public shamings on Linkedin… usually by Sales and Marketing execs, no less!
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