The Sales Development Conference 2019
The Sales Development Conference 2019 August 23rd in San Francisco.
TEAM PACKS available. Bring the whole team: Leadership, RevOps and SDRs.
Over three years of hosting The Sales Development Conference, the only event of its kind focused and dedicated 100% to Sales Development, we’ve been asked repeatedly why we started such a niche and focused event.
A couple misconceptions out there about The Sales Development Conference are that it’s called “The SDR Conference” or “The Tenbound Conference”.
While we love SDRs and of course, Tenbound totally rocks, the conference is really set up to focus on the big picture of our industry; the pursuit of quality Sales appointments, which convert to pipeline and finally convert to revenue.
The conference is really about everything that goes in to that process.
Simultaneously, we started the conference to elevate the profession of Sales Development to its rightful place within organizations as a key strategic growth driver, versus an afterthought as it’s treated at so many companies.
We believe that successful Sales Development programs and their teams can potentially be the very oxygen of growing businesses – and they should be treated with the same planning, thought and respect as other departments.
Sales Development as a Strategy
This article first appeared on the Sales Development Management Newsletter
Anyone who listens to the Sales Development Podcast knows I’m passionate about getting the Sales Development function the respect it deserves within organizations.
Yet, in many companies (not yours, of course) the SDR team is often seen as an “entry level” job that you want to exit out of as quickly as possible, sometimes not really worth investing in or focusing on, since it’s considered transitory.
Churn & burn, smile & dial, hire & fire, go up or get out. The attitude from the top becomes for an SDR, “well, I’ll do this for a year and then go get the big money…”
I think that whole thought process is totally broken. On both sides.
It’s 2017. The buyers have changed. The technology has changed. Performance expectations have gone way, way up. The result of all this old school thinking becomes robotic spamming, burnt-out SDRs, high SDR attrition, annoyed prospects, disappointed executives. Public shamings on Linkedin… usually by Sales and Marketing execs, no less!
Last week Tenbound held our first publicly available training seminar focused exclusively on Sales Development Management strategy and tactics. The seminar was attended by 6 super bright Sales Development Team Leaders, Managers and Directors from some of the fastest growing SaaS companies in Silicon Valley.
The target audience for this seminar was current Sales Development Team Leads, Managers and Directors who wanted to up their game, as well as SDRs (BDRs, ADRs, etc) who wanted to step-up to Sales Development Management in the future.
Overall, the seminar went great and it was awesome to be able to close the door with these leaders and laser focus on what makes a world-class Sales Development program tick, along with the many, many pitfalls to avoid in putting one together. This was for hard-core students of the Sales Development craft, who wanted to bring this practice to the next level and in turn, elevate their own value in the marketplace.
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