Tuesday night, we hosted our first ever Sales Hacker Sales Development Executive Dinner at Sens in San Francisco. It was attended by some of the top Sales Development Executives in technology today, representing companies such as Google, Oracle, Square, Blackberry, New Relic, Nitro, Mulesoft, Brightfunnel, Box and others.
The conversation theme of the night was Account Based Sales Development (ABSD) and the intersection of Sales, Sales Development and Marketing to build new business pipeline.
As the wise man Jon Miller points out, “accidents happen at intersections”, so you could guess the conversations were lively and some great relationships were formed between these high-powered Execs. Circling the room, I picked up on some of the major themes being discussed…
Recently, I was having coffee in San Francisco with my good friend Chris Ortolano of DiscoverOrg, and he mentioned he was heading over to do a talk at GrowthX Academy. Chris and I are both passionate about training and development, and I thought the Academy sounded interesting, so Chris suggested a meeting with the Sean Sheppard and Will Bunker. I was immediately fascinated by what they are doing. After a few more meetings, we decided I’d become a GrowthX Academy mentor, and it’s been a great experience so far.
I think the GrowthX Academy is filling a huge need in the marketplace.
As a local Sales Development leader, it’s been frustrating for me to see how unprepared people are when entering the workforce for their first or second job, especially when trying to break into Tech Sales.
As I wrote about a while ago on my blog, very few Universities teach Sales as a major, despite the fact that Sales careers are widely available at many companies and are a great first step into the business world. How are people supposed to get prepared or understand how to be successful without a guide?
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