Common pitfalls in starting a Sales Development team
4/28/2018
Comments
 Guest post on the Operatix Website
Building an SDR / BDR team is a crucial step for companies looking to grow revenue and accelerate sales cycles. There are a few burning questions you should be asking if you’re serious about doing so: Is it best to own this function in-house, or outsource it? Who should look after the SDR team? What tools and technologies are needed? To help understand the challenges businesses come across, we had a chat with David Dulany from Tenbound who’s helped several companies to start, optimize and turn around Sales Development programs across North America and Europe. Avoid hiring Sales Development Representatives before leadership is in place. An all too common mistake when companies implement an SDR team is the lack of leadership and strategy. Often companies start hiring SDRs expecting them to deliver results straight away, without giving them the adequate training, data-set and tools to succeed. Product training in itself isn’t enough to make the rep successful, but a valuable message about the product benefits, not just the technical details, is extremely useful.  Guest post this week by Tenbound friend Samuel Holzman at Zoominfo
There’s no way around it– the tools and technologies we use to execute our work have a direct impact on our success as Sales Development professionals. For this reason, more companies are prioritizing their sales technology in an effort to build the perfect technology stack. The numbers don’t lie– companies with access to top-flight sales enablement tools experience 205% more revenue growth and 725% higher sales velocity than their competitors (source). But, if you’re new to Sales Development technology, you may be scratching your head and asking: “What tools do I actually need?” You don’t want to overwhelm your SDRs with “tool confetti”. |
Blog Archives
April 2021
February 2021
January 2021
October 2020
September 2020
June 2020
May 2020
April 2020
March 2020
January 2020
December 2019
November 2019
September 2019
August 2019
June 2019
May 2019
March 2019
February 2019
November 2018
October 2018
July 2018
April 2018
March 2018
February 2018
November 2017
October 2017
September 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
September 2016
August 2016
May 2016
September 2015
March 2015
February 2015
January 2015
Categories
All
Book
Boost Sales
Career
Coaching
Cold Calling
Communities
Conference
COVID-19
Infographic
Job
Leaders
Leads
Management
Market
Outsourcing
Pandemic
Podcast
Psychographics
Sales Development
SDR
Seminar
Social Media
Team
Technology
Trade Shows
Training
Trends
Get the Best Boss Ever:
|
