SDR Masterclass: The Intersection of Coaching and Technology
6/5/2020
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 In January and February most sales teams were going through SKO season, reviewing what went well in 2019 and planning for 2020. As with any year, the idea of getting ahead of pipeline is top of mind, trying to win more deals early in the year to crush their numbers and hit accelerators as they cruise into Q4. And the role of creating pipeline falls heavily on the shoulders of Sales Development Teams. No pressure!
Then March came around and the world changed. Businesses closed, everyone began to work from home, budgets went dry, and a new reality set in. But guess what, many businesses, while adjusting forecasts for the year and quarter, still have to create pipeline to hit any adjusted goal. And guess what, that responsibility still falls squarely on the shoulders of Sales Development Teams. No pressure! Except now you’ve got double the pressure as you adapt to new realities: Buyers are distracted by things at home, and those valuable office direct dials are worthless.  Guest post this week by Tenbound friend Samuel Holzman at Zoominfo
There’s no way around it– the tools and technologies we use to execute our work have a direct impact on our success as Sales Development professionals. For this reason, more companies are prioritizing their sales technology in an effort to build the perfect technology stack. The numbers don’t lie– companies with access to top-flight sales enablement tools experience 205% more revenue growth and 725% higher sales velocity than their competitors (source). But, if you’re new to Sales Development technology, you may be scratching your head and asking: “What tools do I actually need?” You don’t want to overwhelm your SDRs with “tool confetti”.
An amazing number of companies have been founded and are still based here in San Francisco. Here at Tenbound we've been blessed to work in this Sales Development teams ecosystem.
Big Thanks to G2 Crowd for this graphic.Click here to read some G2 Crowd reviews of Tenbound! |
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