Tenbound, the leading Sales Development Research & Advisory firm, today announced their virtual and in-person Sales Development conference series schedule for 2022.

The goal for these virtual & live conferences is to empower all participants to take control of their ability to produce Sales Development success in 2022 and beyond.
Through the knowledge acquired from top Sales Development speakers at each event, attendees go forward with the tools and confidence to meet and exceed their professional goals. Furthermore, conference attendees can partner with our sponsors, providing them visibility and creative interaction with a targeted audience of decision-makers and influencers who are in the process of evaluating Sales Development products and services.

Tenbound’s conferences will provide sponsors with virtual breakout rooms for the virtual events and a conference expo area for its live event (subject to any applicable public health order) that will enable sponsors the opportunity to interact with attendees in a collaborative and synergistic environment with qualified Go-to-Market professionals.

“The Sales Development Pipeline industry continues to expand, fulfilling a critical need in B2B Saas Companies and beyond: a predictable sales and talent pipeline. The people, processes and technology stack to support the SDR function continues to mature, and the Tenbound Sales Development Conference series brings together the top minds in the industry to focus on strategy, tactics and technology to help our community achieve its goals”, said David Dulany, Tenbound Founder & CEO.

“By continuing to gather the top minds in Sales Development and focusing on the strategies and tactics that are working now, while also looking to the future, we aim to push the practice of Sales Development forward and help guide leaders through this challenging time. Tenbound created the 2022 Conference Series to help Sales Development leaders reach their goals through high-quality content and actionable presentations in both virtual and in-person settings.”

Tenbound’s 2022 Conference Calendar:

• March 23, 2022 (virtual) – Sales Development Strategy (Leadership)
• June 2, 2022 (virtual) – Sales Development Tactical (Leadership + SDR + RevOps)
• September 8, 2022 (virtual) – The Tenbound Plus Community Members-Only Private Event (Leadership + Marketing + RevOps + SDR)
• November 4th, 2022 (in-person) – Ultra VIP Invite-Only In-Person (Live Conference)

For more information about the Tenbound conferences for attendees or for sponsorship, please visit https://tenbound.com/conference/
About Tenbound
Tenbound helps B2B SaaS companies build multi-billion-dollar Sales and Talent pipelines through Value-as-a-Service. We help identify our clients’ top sales and talent pipeline growth priorities and partner to achieve those priorities through our innovative research, advisory, and events. As the only firm focused on sales pipeline achievement, we bring a unique perspective to the market. For more information, including a free Sales Development consultation from our expert team, visit our website to learn more: https://tenbound.com/

Video Prospecting - now generally accepted in the SDR tool stack

We have seen the development of prospecting beyond phone and email to include physical mailings and now, video prospecting is becoming ubiquitous. In the era of Zoom meetings, prospects have become accustomed to video so it’s no surprise that SDRs are finding success using it in their outreach sequences. More providers are entering the space, and the delivery of the videos and metrics sounding its effectiveness continues to improve. Look for a move to the metaverse as prospects become more accustomed to that channel. 

Revenue Operations - gaining momentum as the ultimate dashboard for SDR team success

Combining the disciplines of Sales Operations and Marketing Operations into a cohesive Revenue unit has become a common practice to support Sales Development teams, and managing applications to drive Sales Development success continues to rise in sophistication. Key players are emerging with heavy venture capital investment. Look out for more consolidation in this space and greater sophistication and adaption as Sales Development matures as a practice. 

Sales Enablement - Bridging The Work-from-home gap in SDR sales skills

With Sales Development Reps working at home, the usual office learning, tribal knowledge, and banter are now missing to support their development. Companies are struggling to find new ways to keep SDRs engaged, trained and motivated.  As a result, we’re seeing the Sales Enablement category continue to evolve in new and more advanced ways to meet that need. Look for growth in this area as companies move to use AI and machine learning to understand how voice tone, timing, word choice, and other factors affect pipeline production. 

Once Again - Zoominfo (ZI) Eating the World

Zoominfo continues to lead on many fronts and is essentially becoming the overall Sales Development Operating System. Its strategy is clear; to become a one-stop-shop for your Pipeline and Sales needs, from Data to Enrichment, to Targeting, to Execution, and beyond. They call it the Total Platform, and according to ZI it “Aligns Your Marketing and Sales Tech tack into a unified platform” including Contact Data, Company Data, Technographics, Intent, Conversation INtallentce, Sales Intelligence, Prioritized Targeting, Conversational Marketing, Enrichment, and Audience solutions (AMB). At an (as of today) $23B Market cap and legendary Henry Schuck at the helm, we expect continued success and an overall trend of market consolidation in the SDR tech space. 

Email Deliverability - The next Market Map quadrant?

SDRs are spending a lot of time personalizing emails to fit their prospect’s pain points hitting send, and hoping for the best. Alas, the email goes straight to spam or some other purgatory where it never even reaches the inbox of the prospect. How much time is wasted? In response, a whole new crop of tools is being developed to ensure this specific problem is solved. On the flip side, we’ve seen one tool which requires you to donate to charity in order to get your email delivered. Revenge of the Prospects! 

Ready to learn more? Attend the upcoming Tenbound Virtual Sales Development Conference to meet the key people and tech providers in our industry. Register here.  All the major players in Sales Development are represented at Tenbound Conferences and can be available to demo.  

What did we miss? What would make the Map and Directory more useful?

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Download the full Case Study here!


Nitro was growing fast. Their business productivity software was being used by over 13,000 companies worldwide, and it was time to adjust their SDR playbook to keep up.

​Up to this point, Nitro’s SDRs had focused exclusively on inbound leads; that would have to change in order to scale at the pace that Nitro was at. 
In a perfect world, the SDRs would have a leader in place to help adapt. That deft hand would help train the team and add to their playbook. Of course, things rarely ever happen perfectly. 
As it turned out, right when Nitro was at this inflection point, their Global SDR Director resigned. 
With no qualified prospects on the market to replace him, VP of Growth & Enablement Nellie Aube took over the SDR team. She was passionate about developing sales talent, but already had her hands full juggling multiple roles.
“While we were looking for a Global SDR Director, we were also growing our enablement team and preparing a new manager to take over that group. In the interim, I was running both teams, leading the upsegment development plans, and building our cross-functional strategy with marketing,” she explains.
Although Nellie had an impressive handle on the big-picture for the growing teams, there just weren’t enough hours in the day for her to deliver direct training to the SDRs: “Our SDR reps needed individual attention to develop outbound selling skills. But with me having essentially three different jobs, there was no way I could coach them all one-on-one.”
The team needed support, and there were no qualified candidates to fill the SDR Director role on the horizon. Things were still growing at a rapid place, and Nellie needed three things as soon as possible:

1. An effective training program to help SDRs start growing outbound selling skills. 
2. Ownership of one-to-one coaching and implementation plans for global teams. 
3. A sustainable system that a permanent SDR Director could easily take over.

Enter Tenbound. Nitro turned to the leading Sales Development advisory firm for support, and Tenbound’s VP of Revenue, Pete Mickartz stepped up to the plate. Nitro installed Pete and his advisory team as a Fractional Sales Development Leader to help guide their SDR team and set them up for success.
If you’re curious about Pete’s strategy, you can read the full case study here. If you want to know how that strategy worked, well, the results speak for themselves. In six short months, Nitro’s SDR team mastered telephone outreach and delivered an astonishing 113%
YOY increase in opportunities for the sales team. Their efforts helped grow the total outbound pipeline by 70%, and drove a 20% increase in SDR-sourced revenue in H2.
It might be months before Nitro finds a new Global SDR Leader, but – thanks to Pete’s work – Nellie isn’t worried about the wait. Her partnership with Tenbound is meeting her company’s needs and it continues to elevate performance and morale among the SDRs. 
“Without Tenbound, I’d be getting no sleep. I would have dropped high-priority items while we struggled to find a new SDR Director. We wouldn’t have this level of trust and engagement on the SDR team, and we wouldn’t have a thriving outbound pipeline.”
Download the full case study here.