Peter Kazanjy and the Modern Face of Sales

​Earlier this year I had the opportunity to talk with Peter Kazanjy, the founder of Atrium Sales Analytics and the Modern Sales Pros community, on The Sales Development Podcast.  

As sales professionals, we all have a part in advancing the science of sales, with innovations and new technology coming along all the time. 

For Peter it’s exciting, fun, and intellectually challenging to be at the forefront of this movement, both from a product development standpoint at Atrium and with the community at Modern Sales Pros. 

We spoke about how sales is changing, why the MSP community is so important, and how Peter made it the success it is today.

The rise of the “Sales Nerd”When Salesforce came along, it introduced a shared database where sales organizations could store prospect information—from lead to close.

This was huge. Clever entrepreneurs started pulling data from the CRM and picking out different use cases, creating an opportunity for people to piece together a thoughtful sales stack. 

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