Leveraging the Sales Development Team to Convert your Campaigns
2/24/2017
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In his bestselling book, Drive, Daniel Pink outlines three concepts that lead to success and fulfillment in one’s career. He boils it down to these big three: autonomy, mastery and purpose.
In usual Pink style, the book is an easy read, full of data and packed with relevant anecdotes to keep the pages turning. Building off his research, Pink argues that, while money is obviously a critical factor in career satisfaction and required to support your lifestyle, it is just one part of the overall hierarchy of what contributes to overall happiness in one’s career. It takes more than just a fat paycheck to achieve career satisfaction. While reading Drive, I kept thinking about how integrating this advice could create a more positive approach to building an effective and motivated SDR team. By encouraging these concepts into your SDR team’s workflow, could you drive more success, longevity and career satisfaction among the team? |
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