Growing Engagement Through Sales Development
10/19/2018
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Click on image to hear the podcast.
Feel like you’re getting lost in the noise? Not sure how to create better engagement in your current playbook? Involve your SDR team. SDR’s are often your first point of contact with prospects and can be the make or break in your sales cycle. Whether it’s uncovering needs that your sales team can then help meet, or just creating an authentic connection, SDR’s are invaluable to your entire process. Our guest today on The Sales Engagement Podcast was David Dulany, CEO of Tenbound. He chats with Mark about how your sales development team is indispensable when it comes to the effectiveness of your engagement, especially when it comes to connecting on an authentic level with your prospects. There's a hunger in the market for high quality information about Sales Development.
However, why does a one sentence brain f#rt on Linkedin get 100,000 views and a well researched article which took hours to write get 34 views? These are mysteries only known to God and the Algorithms. In the meantime, we were curious about what you're most interested in on the Tenbound Youtube channel, and have collected the most viewed video/audios right here for your enjoyment and education. The Sales Development Landscape 2018
7/12/2018
Leave a comment below if you would like to receive a PDF version of this map.
Making sense of the Sale Development landscape is becoming more complex all the time. Here at Tenbound, we've worked hard to organize the different sectors specific to the Sales Development landscape into this map. Going beyond just tools, we also look at bootcamps, recruiting firms, training and consulting firms, and others that specialize on Sales Development. This is V1, and we stand ready to update. Leave a comment below on what we missed, misclassified, forgot, etc! Thank you Ken Smith for your guidance putting this together. Guest post on the Operatix Website
Building an SDR / BDR team is a crucial step for companies looking to grow revenue and accelerate sales cycles. There are a few burning questions you should be asking if you’re serious about doing so: Is it best to own this function in-house, or outsource it? Who should look after the SDR team? What tools and technologies are needed? To help understand the challenges businesses come across, we had a chat with David Dulany from Tenbound who’s helped several companies to start, optimize and turn around Sales Development programs across North America and Europe. Avoid hiring Sales Development Representatives before leadership is in place. An all too common mistake when companies implement an SDR team is the lack of leadership and strategy. Often companies start hiring SDRs expecting them to deliver results straight away, without giving them the adequate training, data-set and tools to succeed. Product training in itself isn’t enough to make the rep successful, but a valuable message about the product benefits, not just the technical details, is extremely useful. Guest post this week by Tenbound friend Samuel Holzman at Zoominfo
There’s no way around it– the tools and technologies we use to execute our work have a direct impact on our success as Sales Development professionals. For this reason, more companies are prioritizing their sales technology in an effort to build the perfect technology stack. The numbers don’t lie– companies with access to top-flight sales enablement tools experience 205% more revenue growth and 725% higher sales velocity than their competitors (source). But, if you’re new to Sales Development technology, you may be scratching your head and asking: “What tools do I actually need?” You don’t want to overwhelm your SDRs with “tool confetti”. Are your Sales Development Reps (SDRs) ramping too slowly?
According to The Bridge Group’s latest study, onboarding an SDR is taking a little more than three months, on average. If the typical SDR stays on the job for about a year, three months is a long time to ramp up. Here are four fresh ideas you can use today to help speed up this process for your new SDRs. 1. Instead of Product Training, Start with Persona Training Many SDRs are coming into the Sales Development profession with little or no experience in the field of selling, and also know little or nothing about the people they will be calling on to set up meetings. SDRs are usually given a bit of product and company training, then cut loose to start calling on prospects, many of whom have 20+ years experience in the industry.
An amazing number of companies have been founded and are still based here in San Francisco. Here at Tenbound we've been blessed to work in this Sales Development teams ecosystem.
Big Thanks to G2 Crowd for this graphic.Click here to read some G2 Crowd reviews of Tenbound! The seismic changes in the Sales Development landscape over the past few years have been nothing short of phenomenal.
Just a few years ago, the Sales Development process was much slower and more manual; pretty much just a combination of Salesforce, Google searches, Excel sheets, Post-it notes and duct tape. Whether qualifying inbound leads or going outbound, it was slow, clunky and difficult to execute. Fast forward to today, where the explosion of technology to support Sales Development around data quality, workflow organization and email messaging has been amazing. The power and speed afforded by this technology now in the hands of SDRs is incredible. They now have the ability to work faster, be more organized and send out more messages to more people than ever. |
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